Google promises to play nice with ad blockers (again)

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After being ripped to shreds by angry users, Google engineers have promised today that the upcoming changes to Chrome’s extensions system won’t cripple ad blockers, as everyone is fearing.

Instead, the company claims that the new extension API changes will actually improve user privacy and bring speed improvements.

Furthermore, Google also promised to raise a maximum limit in one of the upcoming APIs that should address and lay to rest the primary criticism brought against the new extensions API by developers of ad blockers during the last six months.

The beginning

All of this drama about “Google crippling ad blockers” started back in October 2018, when Google announced major changes to the Chrome extensions ecosystem.

Plagued by a rise in the number of malicious extensions, Google announced new rules for the extensions review process, but also major changes to Chrome’s extensions codebase.

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