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lindagray

Hard & Soft bounce definition

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Soft bounce definition

A soft bounce is when an email is sent back to the sender, but only for temporary delivery issues. This can be because the user’s inbox is full, the server is down or the message is too big for the recipient’s inbox.  GIFs are a great way of increasing engagement in your emails but make sure they’re not too big!

Hard bounce definition

A hard bounce is when an email is sent back to the sender because it couldn’t be delivered for permanent reasons. It could be that the email address was typed incorrectly, or a fake one was entered because the subscriber was more interested in receiving the perk or offer for signing up than receiving your email.

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