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How to get my emails delivered to the inbox instead of the spam folder

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How to get my emails delivered to the inbox instead of the spam folder

How to stop emails from going to the spam folder

There are several best practices and tips that you can follow to improve your reputation and deliverability. We created a free white paper that lists 34 factors that can impact your deliverability, but also highlighted the top tips to follow and adopt here:

Sender Addresses:

✗ Avoid using free web-based email addresses (Gmail, Hotmail, etc) for your sender addresses.

✓ Use a custom domain email address that is linked to your website. You will then be able to setup DKIM & SPF, which will allow for email authentication by the recipient servers.

✓ Ensure your website is active and running. Sending email from an address that is linked to an inactive or blank website will make ISPs suspicious.

Contact Lists:

✗ Do not purchase, borrow or copy any third party contact lists. Not only do these types of lists typically contain many spam traps and poor quality email addresses, it is against our sending policy. Note: A spam trap is an email address that is not used for communication and it should never receive emails; if it does receive email, then it is automatically considered to be spam

✓ Develop good quality contact lists by collecting email addresses via an opt-in from your website. A double opt-in process is recommended to eliminate mis-typed or fake email addresses.

✓ Regularly update and clean your contact lists. Monitor your mailing results, and remove older non-engaging or blocked email addresses. Focus on the people who are most interested in your newsletters.

Email Content:

✗ Do not use ALL CAPITALIZED WORDS in your subject line or body.

✗ Avoid using spammy type words (‘Free’, ‘Sale’, ‘Cash’, ‘Limited Time Offer’, etc). (more on words to avoid below)

✓ Keep your subject line between 35 to 50 characters long. The longer your subject line, the more likely it will be flagged as spam.

✓ Send content that your subscribers have signed up for and are expecting. If you send non-relevant content, your subscribers may mark you as a spammer. And the more people that open your newsletters, the better your reputation

✓ Send your newsletters consistently.

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